With my comprehensive comparison of page builders, I wanted to create specific criteria that would help understand how each page builder for WordPress performed. I thought about many possible variations, and ended up with 6 that I thought were the most important in order to decide on the best page builder plugin. In this post I want to show you in more detail why I chose these specific 6 points.

1. Easy to use

Creating an easy to use plugin of any kind is a challenge. This was the first trait that had the most difference between page builders. Some were quite intuitive, and you could get started with creating the website right off the bat, without too much figuring out. Some took some getting used to, had interface and controls choices that were hard to get the hang of at first, but eventually I understood how to use them. Finally, some page builders I still can’t get my head around. They simply have a bad UI. Either the developers didn’t spend enough time planning or they simply made bad UI decisions.

2. Widgets

There is a big variance in page builders with the types of widgets offered within the plugin. When you’re creating a website with a page builder, you are probably going to use a lot of widgets, to save you from the need to install plugins and making them work with the page builder. These widgets include the more basic functional widgets like image or text, and more advanced ones like tabs, galleries and post carousels. The number of widgets is not the crucial factor here, rather a combination of the functionality of each widgets and the variety of useful ones.

3. Stylish and professional design

Today page builders are used for some web designers as their main day to day design tool. This means the page builder has to be able to output professional and stylish looking websites. While some page builders allowed the user to reach this level, some didn’t. Creating a stylish design means you might want to add effects like parallax, background videos, animations or smooth scroll.

4. Speed and performance

This point is really a mix of factors that all combine to a single score. It start with how fast the page builder editor loads, and if there are lags while working on it. It also has to do with the resulting page you get after hitting publish. How fast does it load, what page speed results it gets? These are also factors that reflect on the SEO of the page builder, so you can see this point as a mark for SEO as well.

5. Responsive

Mobile now represents 65 percent of digital media time, and this is why it is so important to choose the page builder that works best on mobile. Without page builders, it’s really difficult to create a website that is completely mobile responsive. Controlling visibility of elements, getting a preview of different devices, this kind of functionality help create a mobile responsive website easier.

6. Documentation

In much the same way as you need instruction manuals when you buy a new electronic device, you also need good documentation when you start using a new page builders. A well documented page builder says a lot of the effort made by the plugin developers.

These are the six criteria I found the most useful when deciding which is the best page builder for WordPress. I hope you enjoy the reviews useful, and decide on the page builder that works for you the best.